Rise My Venture team recently had the opportunity to interview the Co-Founder and CEO of Grito Mr. Sukant Kumar. He says – “Grito is all about Local news. Share news . Every news.” Grito was co-founded by Sukant Kumar and Shirish Kumar to bring each and every news to you through crowdsourced journalism.
The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power. Because they control the minds of the masses. – Malcolm X
What if masses is the media?
What if we get every news to get validated by media itself?
Grito connects people to their immediate social fabric via actionable content. Actionable contents are the one that actually shapes or alters user daily activity.
Story Behind Your Startup : It was the July of 2014. My dad was posted in Auraiya, a small town in Uttar Pradesh, 80 kms east of Agra. Having lived in posh localities and metropolitan all my life I never came across the realities in these tier 2, 3 cities and villages. People don’t have access to toilets. They are being continuously suppressed over pity issues by local politicians, govt officers and the criminals.
80% of these issues of injustice never get reported, and hence the problem is never solved. We intend to bring Grito to these places, to help them make more informed choices. We wish to give voice to their thoughts.
What Makes Your Startup Different From Your Competitors : We are making places cool. With a DP and other relevant things. Our Data Science team developed a very powerful algorithm to classify between a good, bad and neutral news. This spamming is a little less possible. Amazing UI, to give an awesome user experience.
Actionable posts or content is something we are playing really huge on. When we say actionable content we mean the posts, news or content that actually shapes or alters user actions unlike the conventional news feed you see on Facebook and Twitter.
You can stalk people and places and get notifications in real time. Post news anonymously. We sandbox the user profile in such a way that masks down the identity of the user and intrusion into their personal life while ensuring great user credibility. We are limiting the exposure to the user.
Location is the new user.
Plus an awesome young dynamic team.
In a couple of months we will be announcing two more teams – Grito Labs (for breakthrough innovations and services) & Grito Data Factory (with an aim to solve a billion problem with data). Wireframes and structuring the new team is already in the pipeline.
This article has been well researched by Rise My Venture team.